Streams of Support for Alberta’s Music Scene
Way to make a comeback, Alberta! From June 24 to August 5, ATCOenergy pledged to donate $1 to The Prophets of Music for every stream of “Our Comeback” by Matt Blais – and the numbers are in! Drumroll, please… With 4,561 streams on Spotify and 605 views on YouTube, $5,166 was raised in support of Alberta’s emerging musicians! As awesome as this amount is, ATCOenergy is cranking up the volume on their support by giving an additional $4,834 for a total donation of $10,000 to The Prophets of Music! Sounds like music to our ears – but literally—as this not-for-profit organization is dedicated to helping up and coming Albertan artists create amazing music!
Thanks to everyone who supported this incredible initiative by blasting Matt Blais as much as possible, and a huge shoutout to all the super talented artists who submitted their songs to #OurComeback contest! Of all the exceptional entries, 9 cash prizes of $500 were awarded and we’re excited to announce that Justine Giles from Calgary, Alberta was drawn for the grand prize of $500 and a 2-day recording studio session!
Check out our talented winners and their entries:
ATCOenergy Stands behind Artists
After a summer campaign with Calgary's songwriter-in-residence Matt Blais to support Alberta's struggling music industry, ATCOenergy is pleased to announce thanks to the public's support the company was able to donate $10,000 to Prophets of Music on August 31.
Residents were invited to stream the song 'Our Comeback', written and recorded by Matt Blais, with every listen equalling $1 towards Prophets of Music, a Calgary-based nonprofit that supports musicians with expert advice and resources. There were 5,000 streams of the song and ATCOenergy topped up the public-driven donations with an additional $5,000. This donation will assist the nonprofit's efforts, providing further awareness and support for an industry that was hardhit by the pandemic.
Also part of the campaign, local singer/songwriter Justine Giles was the grand winner of a 2-day recording session and a $500 cash prize. Justine Giles submitted her "comeback" jam session via social media, and will now get the chance to professionally record her own music.
Stream the Song
Written and performed by Calgary’s songwriter-in-residence, Matt Blais, “Our Comeback” is Alberta’s anthem for getting powered up and pushing forward. You'll find it on ATCOenergy's Let's Hear You Rock, Alberta playlist on Spotify featuring artists from across the province.
Supporting Alberta’s Music Industry
Our province’s music industry has been decimated by the pandemic. Once a thriving industry, the music scene in Alberta generated $2.1 billion GDP for the province and 20,000 jobs in Calgary and Edmonton alone. Since the pandemic, dozens of venues across Alberta have closed or are expecting to close due to a loss in revenue. Nationally, the industry has reported a 92% revenue loss since the onset of the pandemic in March 2020.
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